The art of Cognac packaging

Brand: The art of Cognac packaging

Product: Cognac Gift with Purchase Pack

T he art of Cognac packaging — Hennessy has been creating top-quality cognacs since 1765, and so the Gift with Purchase Package, which packs a fine glass and is given as a gift with every Hennessy purchase, should also be very special. The special feature is reflected in the material. The surface structure of the fine paper used was chosen in such a way that a haptic experience is conveyed. Hennessy combines tradition and modernity. Skilful craftsmanship and high-quality preparation from another time with typography and images on the cutting edge. In a very artistic, very artful way, it again breaks with the rules of routine. The brand describes in its campaign: “Welcome to a different kind of world. Here the old rules do not apply.
 It’s not about making it big.
 It’s about making an impact.
It’s about creativity, drive, energy. 
Feel this energy on every street, every corner.
So electric you can almost see it, the energy that breaks through convention, that makes new feel old in a minute and goes faster and faster until you can’t catch your breath. All we need is one move to create a chain reaction.
 All we need are our ideas to inspire the world.
 All we need is rhythm to tell our story, an obstacle to break through, our hearts to bring hope, our fire to open eyes.
 This is our time. The time for the world to run after us, to dance to the beat of our hearts. 
All we need is who we are. 
HENNESSY. Never Stop. Never Settle".