invisibobble's new paper packaging

Brand: invisibobble’s new paper packaging

Product: the sprunchie collection

W ith the help of Packaging Circus, invisibobble USA is changing its Sprunchie packaging from plastic to cardboard. invisibobble stands for the "HAIRLOVETECH traceless technology" which scientifically proves that their spiral hair ties cause less damage, less pain and less kinks. invisibobble not only wanted less damage for the hair, but also for the environment. Here's how we helped hair care brand switch their latest Sprunchie collection for the US market from plastic to cardboard. The challenge: A stable and attention-grabbing construction that does not prevent the product from being seen. The result is colourful, flashy and takes up the spiral-typical shapes and layouts of the hair ties in order to create recognition value and to explain the product in the best possible way. Also a small eye-catcher on Instagram as an animated visual. Do you also need a relaunch or, like invisibobble's new paper packaging, wish to optimize your packaging? Then get in touch with us here.