EVENT STRATEGY & DESIGN

Brand: easyfairs GmbH

Product: Packaging Innvoations 2017, Arena Berlin

D esign meets Technology - that was the motto of the Packaging Innovations event series 2017 which marks the common thread in all areas. Likewise PR focused on concepts & technologies of the future. Promotion & print material was similarly layouted as in the previous year to create consistency and a strong brand. Moreover, an animated movie has been realised as part of the advertising.